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BLOGWORDS – Monday 26 August 2019 – NEW WEEK NEW FACE – GUEST POST – MESU ANDREWS – GIVEAWAY WINNER

NEW WEEK NEW FACE – GUEST POST – MESU ANDREWS – GIVEAWAY WINNER

 

 

WINNER! WINNER!

 

Congratulations to

TRACY URSCHLER

Mesu will be in touch with you to send your gift!

Thanks to everyone who entered!

 

 

ABOUT THE AUTHOR

 

Mesu Andrews is the Christy Award winning author of Isaiah’s Daughter whose deep understanding of and love for God’s Word brings the biblical world alive for readers. Andrews lives in North Carolina with her husband Roy and enjoys spending time with her growing tribe of grandchildren.

 

 

https://mesuandrews.com/

https://www.facebook.com/MesuAndrews

https://www.youtube.com/user/MesuAndrews

https://www.instagram.com/mesuandrews/

https://www.pinterest.com/mesuandrews/

https://www.goodreads.com/author/show/3513697.Mesu_Andrews

 

GIVEAWAY

Mesu is offering an e-copy of Isaiah’s Daughter, or a print copy to a U.S. address.

 

 

#Blogwords, New Week New Face, Guest Post, Mesu Andrews, Giveaway Winner, #WINNER

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BLOGWORDS – Monday 19 August 2019 – NEW WEEK NEW FACE – GUEST POST and GIVEAWAY – MESU ANDREWS

 

NEW WEEK NEW FACE – GUEST POST and GIVEAWAY – MESU ANDREWS

 

Does Every Writer Need a Street Team?

Authors write books because we have a passion for writing, not because we love marketing. But in today’s publishing world, no matter how talented the author or how large your traditional publisher—an author must learn to market. But who has time for marketing when we’re honing craft, writing books, and—oh yes, seeking first God’s Kingdom (i.e. ministering locally and abroad—Acts 1:8)?

 

A great STREET TEAM can become a fantastic partner in our writing journey.

What Is a Street Team?

Wiki says a street team is, “a group of people who ‘hit the streets’ promoting an event or a product.” In my experience, a street team is a group of people who love our writing so much that they’re excited to help us share it with as many of their friends as possible—in every way available.”

 

Street team members are “super fans” who are crazy about our books and don’t mind telling people so. They tell the store clerk, the dental hygienist, and their child’s teacher. When the store clerk, hygienist, and teacher become rabid fans, we can add them to our street team too!

 

Launch Team vs. Street Team

Launch Team

Though I’ve never heard an “official” distinction, in my experience, a street team is different than a launch team. My publisher gathers a launch team for a period of time to help market the launch of a single book. About three months before each book’s release, my publisher opens their own launch team applications (separate from my BFFs). Launch team members receive an advanced readers’ copy (ARC) of my book in exchange for an honest review on an online retailer of their choice. Since this is all done through the publisher, I often don’t even see the list of If you’d like to apply for a launch for one of Waterbrook Multnomah’s books, CLICK HERE.

Street Team

Distinctly different is my street team, some of whom have been helping me market biblical fiction (mine and others) since we released Love in a Broken Vessel in 2013. Many I’ve never met in person but have become close friends. The team is called, “Mesu’s BFFs”—BFFs short for Biblical Fiction Fans—and we promote the biblical fiction genre all year long.

 

Some BFFs have stepped off the team, allowing new members to apply and join. We’ll open applications for new members during the month of September 2019, and lock in our new team to begin Isaiah’s Legacy pre-release marketing by mid-October. My street team has been active for more than six years now, and their marketing power has become a crucial part of my marketing plan.

How Do You Build a Street Team?

I’m often asked, “How do you find people to join your street team?” I started with family and friends who loved my books. Then added their family and friends who became super fans too! But the goal is to reach outside our immediate circles of influence, which is the reason we require an application to join the street team. CLICK HERE TO VIEW 2018 BFF APPLICATION. We give existing members a chance to take a break and then fill their spots with new applicants to build a well-rounded team that reaches all four corners of the book-buying market.

  1. Book Bloggers/Reviewers (Individual or team blogs)
  2. Social Media (My main platforms: Instagram, Facebook, Pinterest, Twitter, YouTube)
  3. Online Book Communities (Goodreads, Litsy, LibraryThing, etc)
  4. Church/Community Influencers (On-site bookclub leaders, Librarians—public and church, Women’s ministry leaders, etc.)

 

With our balanced team assembled, we start pre-release promotion at least five months before it hits bookstore shelves. Independently (indie) published authors usually begin pre-release promotion much later but should consider assembling their street teams with the same balanced approach.

 

Since a street team is a group that stays together long-term, personalization and rapport is essential. Each member wants to feel like they know the author personally. A Facebook Group Page is helpful for this kind of team building. Occasional and informal Facebook Lives or Google Hangouts are also fun. Members want more than just a free book. They want the author to know them!

 

A team member’s goal is to promote a book in all four of the categories. If they don’t have a personal blog or aren’t a member of a book club, ask if they’d consider starting one. Make it a team-only contest and offer a $20 Starbucks gift card if a minimum of five members participate. You’ll build team rapport, and one thriving new book club could pay for that team prize.

How Many People Should Be on My Team?

I’ve heard of street teams with as few as ten members and as many as several hundred. If we’re with a traditional publisher, our team number may be limited by the number of paperback ARCs they’re willing to offer. If, however, the publisher shares ARCs through digital files (NetGalley, Book Funnel, etc.), the number of members is limited only by our time and energy to manage the team. Volunteer coordinators can help select, organize, and brainstorm BFF team selection and activity. I have found two coordinators and fifty-five members are sort of a sweet spot for my teams rapport and efficiency.

When Should I Begin Building a Street Team?

If you dream of publishing a book someday, start building super fans now with family and friends who love your writing!

 

If you’re seeking an agent or looking for a traditional publisher, build a street team into the marketing section of your book proposal. Your members don’t have to be super organized yet, but this commitment to marketing will make a good impression.

 

If you’re indie/self-published(ing), build your street team DURING YOUR WRITING AND PUBLISHING PROCESS. Involve potential super fans in choosing character names, settings, and cover options. Notice people who comment most and ask them to join your team!

 

Those already published with a trad house should ask the marketing department how building a street team might help with the marketing department’s planned campaign. Today’s publishers tend to enter long-term relationships with authors who take marketing seriously. My publisher even mentions my BFFs in my author bio—that’s how much they appreciate my super fans!

 

And, believe me, I love them even more!

  • A great street team loves your writing so much that they share it with as many friends as possible in every way available. @MesuAndrews #mesusbffs #streetteams #bookmarketing
  • The number of street team members is limited only by your time and energy to manage them. @MesuAndrews #mesusbffs #streetteams #bookmarketing
  • First step to build a street team? Get your family and friends hooked on everything you write. @MesuAndrews #mesusbffs #streetteams #bookmarketing

 

 

 

 

Mesu Andrews is the Christy Award winning author of Isaiah’s Daughter whose deep understanding of and love for God’s Word brings the biblical world alive for readers. Andrews lives in North Carolina with her husband Roy and enjoys spending time with her growing tribe of grandchildren.

 

https://mesuandrews.com/

https://www.amazon.com/Mesu-Andrews/e/B00424KQ4U

https://www.facebook.com/MesuAndrews

https://www.youtube.com/user/MesuAndrews

https://www.instagram.com/mesuandrews/

https://www.pinterest.com/mesuandrews/

https://www.goodreads.com/author/show/3513697.Mesu_Andrews

 

 GIVEAWAY

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Mesu is offering an e-copy of Isaiah’s Daughter, or a print copy to a U.S. address.

Winner will be notified within 2 weeks of close of the giveaway and given 48 hours to respond or a new winner will be chosen.

Giveaway will begin at 12:00 A.M. on Monday 19 August and end at 12:00 A.M. on Monday 26 August. Giveaway is subject to the policies found on Robin’s Nest.

RAFFLECOPTER

ENTER GIVEAWAY HERE.

 

 

 

#Blogwords, New Week New Face, #NWNF, Guest Post and Giveaway, Mesu Andrews

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